Pay Per Click
The term PPC stands for pay per click, is an attentive model in internet marketing through which the advertisers pay a fee for each time when one of their ads is clicked. Eventually, it is an effective technique of buying the visitors to your website, rather than earn those visitors organically.
Search engine advertising is one of the most popular form of PPC allows the advertisers to bid for ad placement in a search engine's sponsored link, when some of your visitors search for a keyword that is related to your business offering.