Portfolio Description

Cosmetic Store

Cosmetic Store


Cosmetic store India has Business House located in at Ajmer in Rajasthan. Natures Essence is having one of the most evolved product mixes with over 500 offerings from categories in skin care, hair care, body care, soaps and color cosmetics and also masters the art of education for the practicing beauticians. These 500 sku's are categorized under brands Natures Essence, Color essence, Magic, Magic Ayurveda and Nature's Professional.

Challenge:   The basic requirement for this client is get the more traffic to their website and sell the product. The client has given 10 main keywords according to the products which are not on the first page of Google and client looking for all the keywords to be on the first page of Google search result.

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  • On-page : 1. Collect the website and do the technical analysis. In the technical analysis process we are checking the robots.txt file, XML sitemap, canonical issue of the website, URL structure .if there are missing any parameter we are implementing that on the website

    2. Find the target page according to the keywords and checked the current ranks status in Google search result. Then prepared the link building description (LBD), Blog, article. All the contents are unique and plagiarism free.
  • Off-page : We have prepared the unique content for the bookmark, classified and blog. For PPT and PDF prepared the presentation content according to the keywords then posted on different websites accordingly.

    On the off page work, we have done social bookmark, classified, document sharing, info-graphics submission, RSS feed submission, image sharing, video sharing, business listing.
  • SMO : (Social Media Optimization): In the SMO process, we have prepared the unique advertising content and eye-catching custom image according to their product and keyword by which visitor can easily attract the product and visit the website and it converts to sell the product.
  • Result : After continuing the same process 80% of conversion rate is increased and the client gets traffic on the website and selling product rate also increase as well as the maximum keywords are also in first page of Google search result.


Keyword analysis, PPC, SMO, SEM


Cosmetic Store